PERSONAL DATA PROTECTION POLICY OF THE MAISON PIERRE HERME PARIS

 

In line with our concern for serving you and showing our transparency, the Maison Pierre Hermé publishes its policy of confidentiality to inform you, in very clear terms, of how your data are used.  This declaration informs you of our practices and of the choices you may make regarding the information in our possession.

 

OUR COMMITMENT REGARDING THE PROTECTION OF PERSONAL DATA - site www.pierreherme.com

 

The Maison Pierre Hermé is responsible for the personal data that you communicate to us.

In accordance with the laws that apply to the protection of personal data, the Maison Pierre Hermé is qualified as « responsable for the treatment of data. »

 

We treat your personal data in accordance with the law, with total transparency and fairness to you.  This information is used to ensure the continuity and a personalization of our offers to you, as well as to ensure us that these are in accordance with the laws in force and to fulfill our obligation to respond to your expectations. 

 

We provide you with an access to the data we collect via the menu « my account », which allows you to consult and modify the data that we may have.  Your data are neither given or sold to third parties and remain your property.

 

If the information is gathered both for use by the Maison Pierre Hermé and a trademark or entity in partnership, legal notification will be present to obtain your right to this bipartite utilisation.

How do we use your data ?

 

1 - For transactional purposes

In the context of your on-line order, information about you, products, delivery, your residence and your payments is gathered to ensure follow-up and tracking of the transaction, as well as optimal post-purchase customer service.

2-   For marketing purposes

Always eager for our communications to meet your expectations, we may use your data to better target and retarget via our site and our publicity for product offers. We may also use this data to send you an email (if you have accepted to receive them) regarding an incomplete order, a purchase reminder or to inform you of the availability of a product. Finally, we may use this data to orient our marketing using profiling and to associate client behavior with clustering of individuals, leading to the development of advertising, marketing or of a specific product.    

 

3-   For statistical purposes

With the goal of continually improving our services and our proposals, we undertake internal statistical studies on the frequency of visits to our site, our products and our means of delivery.

4-   For the purposes of customer service

To guarantee the best follow-up of your order, or regarding a question about our site and our products. And also to be able to respond to your questions regarding our site, our products or orders that have been placed.

5-   For security purposes

A password may be requested to permit the verification of your identity. This request can also be made by contacting customer service to ensure the personalization of the relation.

6-   For legal purposes

To ensure the historical continuity of the exchanges and of activities following the regulations in force, court orders, or police injonctions.  

 

What data are collected ?

Contact information – We may register your personal and/or professional contact information, including your last name, first name, mailing address, telephone number, electronic address and other similar information.

Inscription data to newsletters and commercial communications. These data may include : email address, last name, first name.

Account data and data relative to purchases – We collect at the most (depending upon the degree of completion of the form at account creation and order history) : last name, first name, sex, email address, postal address, telephone number, date of birth, password, region, information regarding orders : date of order, order number, name of products purchased, amount of the products purchased, promotion or not of the product.

Demographic and location data – We may collect data regarding geo-localization if you activate location-based services or if you choose to provide information concerning your localization during the registration of a product. Similarly, if you order choosing click & collect or delivery by messenger, the data regarding your preferred boutique as well as your address will be collected. Generally, the country, region, address, sex, and age will be collected.

Site navigation data - We may collect browsing history via « cookies ».  For more information about the confidentiality policy of your browser regarding « cookies », you may consult the section regarding this subject of your browser. Your settings will define the data that we can collect and use for marketing purposes and for targeting. The data collected are : data regarding your use of our website, connection data, pages viewed, videos viewed, products you have looked for, products you have consulted, or added to your shopping basket, the length of your visit, your IP address, type of browser, type of devise used.

 

Data related to questions asked during a call to customer service –whether customer service for boutiques or for e-commerce, the type of questions and questions asked are collected.

Security related data – We collect usernames, passwords, and similar security information needed to verification and account access.

 

Data on social media – Our site may include options to access social media sites allowing you to share information with your social networks or to interact with us on different social media sites. Depending  upon their nature, the use of these functions can result in the collect and sharing of data about you. We encourage you to verify the privacy protection policies and settings of the social sites that you visit in order to know the type of data collected, the use and diffusion on these sites.

 

Automatization of data

Third parties may activate, on the payment section of the site, an automatic study of the shared data for verification purposes and to protect against fraud and identity theft.  If fraud is detected, an order may be slowed down by manual treatment or cancelled.  

 

Who has access to personal data ? 

We do not give, sell or rent our database to any organization or third party. The data shared on the site remain in the ecosystem of the Maison Pierre Hermé site and/or in our boutiques. The sales staff in our boutiques as well as customer service staff may need to consult the data but cannot, under any circumstances, give out the data.

 

Your data may be processed in our name by a third party :  

Third parties who assist us in providing digital services and e-commerce, such as social media monitoring activities, the localization of stores, identity management, web analysis (analysis of visitors), and search engines, and tools for content creation generated by users ;

Social media agencies who help us plan our publicity, marketing and commercial campaigns and to analyze their effectiveness.

Third parties we use to supply and deliver a product, for example

postal services for delivery.

 

Third parties who help us to provide computer services, such as

platform providers, web hosting services, maintenance and technical support services for our databases, as well as for our software and applications, may have data about you (these services may occasionally need access to your date in order to carry out certain tasks requested.)

Providers of payment services and information agencies in order to evaluate your creditworthiness and to verify information when necessary to conclude a contract with you :

 

Where do we store your personal data ?

The data we collect are stored in the European Union :  Via web hosting providers of our site – NBS – or servers, all of which are located in France, as well as for the data of the so-named database.  We have set up the controls necessary to ensure the presence of these third parties in the European territory. We can not, however, be held responsible for an information fraud on their part or any hacking of which they might be a victim.

 

 

For how long are the data conserved ?  

If you purchase products and services or if you contact us for a request, we retain your personal data for the duration of the contractual relationship.

 

If you create an account, we retain your personal data until you ask us to delete them or after a period of inactivity (no active interaction with the brand) defined in accordance with regulations and instructions at a local level.  

 

If you have agreed to receive messages of a commercial nature, we retain your personal data until you unsubscribe or until you ask us to delete them, or after a period of inactivity (no active interaction with the brand) defined in accordance with regulations and instructions at a local level.

If cookies are placed in your computer, we retain your data for a time period defined in accordance with regulations and instructions at a local level.

If no marketing and/or transactional activity has been recorded for a period of 36 months, we commit ourselves to making your data anonymous and thus not apt to be associated with a specific person, or to delete them completely from our database.

In accordance with the law, you have a right to information, to

access, to rectification as well as a right to delete.

In the same manner, you may refuse commercial prospection and

withdraw your consent at any time for any consent-based data

processing. For this, you may contact us via the page : https://www.pierreherme.com/contacts/ or with the email: dpo@pierreherme.com.

Finally, you may deactivate cookies by visiting the settings of your browser. For more information, consult  the page : https://www.aboutcookies.org/

In order to identify yourself, proof of identity may be required to change all types of data stipulated above.  

       

OUR COMMITMENT FOR THE PROTECTION OF YOUR PERSONAL DATA – PROFESSIONAL RELATIONSHIPS REFERRED TO AS BTOB

How do we use the data ?

 

1-     For transactional purposes
In the context of your order, information about your company, products and delivery, and your payments is collected to ensure optimal follow-up of the transaction and post-purchase customer service.

  2 -    For marketing purposes
        Always eager for our communications             to meet your expectations, we may use your data to refine our targeting or retargeting on our site and our publicity for product offers. We may also use this data to send you an email, a purchase reminder, or inform you of the availability of a product. Finally, we may use the data to orient our marketing using profiling and to associate client behavior with clustering of individuals, leading to the development of advertising, marketing or of a specific product.   

3 -    For statistical purposes

With the goal of continually improving our services and our proposals, we may undertake internal statistical studies on the frequency of visits to our site, the use of our products and means of delivery.

4-   For the purposes of customer service

      To guarantee the best follow-up of your order, or regarding a question about our site and/or our products. And also to be able to respond to your questions regarding our site, our products or orders that have been placed.

5-   For legal purposes

To ensure the historical continuity of the exchange and of activities following the regulations in force, court orders, or police injonctions. 

 

What data are collected ?

Contact information : we may collect the following data :

-       Company name and legal form

-       Company billing address

-       Sector of activity

-       Accounting data : TVA (VAT) number, Siret number, APE code, bank codes

-       Your professional contact information : last name, first name, electronic address, telephone number, your position, and similar details.

-       Contact information of recipients of Maison Pierre Hermé Paris products

Inscription data for newsletters and commercial communication. These data may  include : email address, last name, and first name, etc.

Account information and data regarding the purchase – We collect information regarding orders : order date, order number, names of products purchased, amount of products ordered, promotion or not for the product.

Site navigation data - We may collect browsing history via « cookies ».  For more information about the privacy policy of your browser regarding « cookies », you may consult the section on this subject of your browser. Your settings will define the data that we can collect and use for marketing purposes and for targeting. The data collected are : data regarding your use of our website, connection data, pages viewed, videos viewed, products you have looked for, products you have consulted, or added to your shopping basket, the length of your visit, your IP address, type of browser, type of devise used.

Data related to questions asked during a call to commercial services for companies, including the type of questions and the actual questions asked are collected. 

Data on social media – Our site may include options for access to social media sites allowing you to share information with your social networks or to interact with us on different social media sites. Depending  upon their nature, the use of these functions may result in the collect and sharing of data about you. We encourage you to verify the privacy protection policies and settings of the social sites that you visit in order to know the type of data collected, the use and diffusion on these sites.

Automatization of data

Third parties may activate, on the payment section of the site, an automatic study of the shared data for verification purposes and to protect against fraud and identity theft.  If fraud is detected, an order may be slowed down by manual treatment or cancelled. 

 

Who has access to personal data ? 

We do not give, sell or rent our database to any organization or third party. The data collected by the commercial service of a company remain in the ecosystem of the Maison Pierre Hermé Paris. The sales consultants in our boutiques as well as customer service staff may need to consult the data, but can not, under any circumstances, give out information.

 

Your data may be processed in our name by a third party :  

Social media agencies who help us plan our publicity, marketing and commercial campaigns and analyse their effectiveness.

Third parties we use to supply and deliver a product, for example,

postal services for delivery.

 

Third parties who help us to provide computer services, such as

platform providers, web hosting services, maintenance and technical support services for our databases, as well as for our software and applications, may have data about you (these services may occasionally need access to your date in order to carry out certain tasks requested.)

Providers of payment services and information agencies in order to evaluate your creditworthiness and to verify information when necessary to conclude a contract with you :

 

Where do we store your personal data ?

The data we collect are stored in the European Union :  Via web service providers : on our CRM (Customer Relationship Manager) system, « Salesforce » and our system of « Gourmet » order management, on which all of the servers are located in France, as well as for the recovery of data referred to as « database ».

We have set up the controls necessary to ensure the presence of these third parties in the European territory. We can not, however, be held responsible for any informational fraud on their part or any hacking of which they may be victim.

For how long are the data conserved ? 

If you purchase products and services or if you contact us for a request, we retain your personal data for the duration of our contractual relationship.

If you create a company account, we retain your personal data until you ask us to delete them or after a period of inactivity ( no active interaction with the brand) defined in accordance with regulations and instructions at a local level.  

If you receive messages of a commercial nature, we retain your personal data until you unsubscribe or until you ask us to delete them, or after a period of inactivity (no active interaction with the brand) defined in accordance with the regulations and instructions at a local level.

If cookies are placed in your computer, we retain your data for a time period defined in accordance with regulations and instructions at a local level.

If no marketing and/or transactional activity has been recorded for a period of 36 months, we commit ourselves to making your data anonymous and thus not apt to be associated with a specific person, or to delete them completely from our database.

In accordance with the law, you have the right to information, to

access, to rectification as well as a right to deletion.

In the same manner, you may refuse commercial prospection and

withdraw your consent at any time for any consent-based data

processing. For this, you may contact us via the page : https://www.pierreherme.com/contacts/ or with the email: dpo@pierreherme.com.

Finally, you may deactivate cookies by visiting the settings of your browser. For more information, consult  the page : https://www.aboutcookies.org/

In order to identify yourself, proof of identity may be required to change all types of data stipulated above.